See the third installment.
In the third chapter of Keira Knightley's Coco Mademoiselle ads, which read more like short films than everyday commercials, the actress plays it coy with a tuxedoed gentleman at a swinging party. In perfect Coco Mademoiselle form, she makes a getaway on a speed boat (in the past, we've seen her run off on motorbike), after tossing him a bottle of Coco Mademoiselle and vanishing before his eyes in a white gown like so many twinkling lights.
"The third film is very silver and quite cool," Knightley explains of the spot directed by Joe Wright, "But again, nobody can quite capture her; so she is kind of there, but she is sort of playing with them . . ." That hard-to-get mood is captured by the soundtrack, 1964's "She's Not There" by the Zombies.
The print ads, lensed by Mario Testino, hit books in April. Watch the full video below.
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