It's sort of becoming a thing now: Before a company officially releases an ad campaign—which are often shot months in advance of their release— they leak a rougher cut on one of their own social media accounts. Burberry did it earlier this week, posting that glorious image of Kate Moss and Cara Delevingne hugging as a teaser to the campaign they'll launch this fall, and just yesterday, L'Oréal took to their own French Instagram account to post this:
There, to the right of Liya Kebede and Lara Stone (who started modeling for the brand in 2011 and 2013, respectively) stands America's sweetheart Karlie Kloss, in all her 6'1" glory. The company has yet to confirm that 21-year-old model is indeed a new face of the brand, but really, what else could this mean? Other than, maybe, Kloss is so deep in her whirlwind BFF-dom with Taylor Swift that she just had to have a beauty campaign to match Taylor's CoverGirl one (it's the new friendship bracelet?) and stormed onto the set unannounced. But yeah, we're guessing it's not that.
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